Selling Your Home – Staged to Sell for Top Dollar
Is your home full of character (and maybe a few too many collectibles)? Worried buyers won’t ‘get’ your style or will lowball you because projects aren’t finished? You’re not alone – and that’s exactly where I can help.
Problem: Many homeowners feel overwhelmed deciding what to declutter, how to arrange rooms, or whether that bold wall color will scare buyers.
Solution: I provide a comprehensive staging and selling plan to take the guesswork and stress out of the process. From the moment you hire me, I’m hands-on: We’ll walk through your home together and I’ll give you a clear checklist of what to pack, what to rearrange, and which easy updates will have the biggest payoff. Then, my team and I roll up our sleeves to transform your space – often using your own pieces in creative ways, supplemented with stylish decor from my inventory as needed.
I never believe in stripping a home of its soul just to sell it. Instead, we’ll highlight its best features – that could mean showcasing a gorgeous built-in bookshelf with curated accessories or using neutral backdrops so your funky vintage light fixtures become a focal point. The result? Buyers walk in and feel at home, able to imagine their life there, while still appreciating the unique touches that make your property special.
6 Easy Step Process for Sellers
Initial Consultation (Free)
Every listing starts with a thorough walk-through (I offer complimentary staging consultations (valued at $500) to all my listing clients). I’ll assess your home’s current condition and identify opportunities to maximize appeal – whether it’s rearranging furniture for better flow, decluttering to create a sense of space, or adding fresh accent pieces for a pop of color. You’ll receive a custom action plan after this meeting.
Staging & Prep
Next, I coordinate any needed staging work. Have a vacant or half-empty room? I can bring in furniture and decor. Too much stuff? I’ll help arrange temporary storage solutions and edit down the contents. Need paint or minor fixes? I can recommend trusted local pros or assist with choosing paint colors that appeal to buyers (tip: classic neutrals or soft historic tones work wonders in old homes). My approach is cost-conscious – we aim for maximum impact with minimal investment. Remember: the cost of staging is typically far less than your first price reduction would be, so it pays to get it right upfront.
Professional Photography
Once the home looks its best, I’ll arrange for high-quality listing photos (and videos/virtual tours when appropriate). Every detail we’ve staged will shine in the photos, because online appeal is the new curb appeal. Buyers often decide whether to visit a home based on listing photos, so we don’t cut corners here. The goal is to have scroll-stopping images that tell a story of an inviting, stylish lifestyle.
Listing & Marketing
With gorgeous photos in hand, I’ll create a compelling listing description that highlights not just the specs, but the story and potential of your home. (Did your home have a renovation by a local artisan? Does it have a secret garden backyard perfect for summer nights? We’ll include it!) Then, I leverage multi-channel marketing – MLS, social media blasts, email to my buyer database, and even targeted ads – to ensure your home’s story reaches the right audience. My marketing is modern and proactive: think Instagram reels of your staged home, Facebook marketplace buzz, dedicated property webpage with a professional video walkthrough, and if appropriate, even open house events staged like gatherings to help buyers connect emotionally.
Showings & The Sale
As buyers tour your beautifully staged home, I’ll be there to field questions and feedback, adjusting our strategy if needed. (For instance, if buyers love the decor, I might highlight in negotiations that certain pieces can be included – a trick to sweeten the deal.) Once offers come in, I’ll negotiate firmly on your behalf, knowing we’ve positioned your home to justify top dollar. The proof is in the results: staged homes not only tend to sell faster, but often for higher offers compared to similar unstaged homes. My own clients have seen multiple above-asking offers and faster-than-expected sales after we took the time to stage right
Moving On Made Easier
After a successful sale, I continue to help my sellers by connecting them with moving services, or even offering design input as they set up their new home (if they want – once a stager, always a stager!). Many of my selling clients become buying clients, and vice versa, because I’m with you for the entire journey, not just the transaction.
Staged homes can sell for 5–20% more than non-staged homes
Homes staged before listing sell 73% faster on average
95% of staged homes sell in 11 days or less
